Aroha Health Care

Industry

Health Care

Services Provided

Logo Design
Branding
Brand Guidelines
Web Design
Social Media Content Design
Print Design
Ad Campaigns

The goal was to develop a logo, brand identity, web design, and other brand collaterals from scratch for Aroha Health Care. Aroha is a company focusing on providing quality support services for people with disabilities. Aroha’s mission was to empower a community and build a society where all people are treated equally, and everyone’s voice is heard.

The idea was to design a logo that is very rooted in human connection and empowerment. The logo represents Letter A, which is the monogram. The letter A is formed by two supporting hands that protect the life force. This abstractly represents the brand’s value and mission to empower and support people.

Logo Design

The design process involved making a proper design brief, researching, and moodboarding to make sure that the client and everyone were on the same page, mind-mapping (image on left), sketching (image on right), and then creating proper digital documentation of the selected design.