Wild clothing is an existing brand that wants to establish its presence in the E-commerce segment. Wild was concentrating on alternate fashion which is being new trend in recent times. They have their unique styling with different design prints on the t-shirt and the unique glow-in-the-dark design. So, extensive market research was to be done as people are get to know about the raising trend. Social media strategy is to be done as the alternate fashion is the new segment and make people attracted to the product which wild is selling. The challenges were faced when the website is being designed. It was a new and different approach to be made as the product line was a different segment and a new area of the target audience is to be addressed. 

Enkreo got a new experience while working with Wild clothing. Market research was the most difficult task as the target audience was not defined but our highly motivated team figured out where to place and whom to target. Website designing was the fin part of this project as the website gave a mysterious and dark themed which was a perfect blend for the brand detailing of the clothing line. The marketing strategy was tailor–made for this project which was developed by the marketing team of Enkreo.