Designers community
Industry
Cultural & Innovative Hub
Services Provided
Social Media
Sales & Marketing
Branding
Description
A vibrant hub fostering a design-centric ethos , dedicated to nurturing a culture of learning, innovation, and collaboration. It brings together aspiring designers, critical thinkers, creative minds, and forward-looking investors, creating an ecosystem that thrives on the exchange of ideas and the pursuit of design excellence.
Task
To create public awareness about the community and create strategies for community formation.
Constrains
- diverse and diluted target audiences
- Complex ideology
Solution
Created a marketing strategy called “REVERSE BREADCRUMB” derived from the fairy tale of Hansel and Gretel. In the story, the children break off pieces of bread to leave a trail they can follow to get back home.
REVERSE BREADCRUMB : strategy in which the base ideology of the company is broken in to small divisions (crumbs) based on interest to attract different types of target audiences.
Results
Increase in total community users
0
%
increase in total revenue
0
%
followers on instagram
0
k+
Average views in social media
0
k
View More
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Brand Identity | Social Media
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